Beer, Beats, & Business

Talking Human-to-Human Sales & Mixtapes w/ Anita Nielsen – S5Ep16

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My Conversational Partner:

Anita Nielsen is the president of LDK Advisory Services and the author of Beat the Bots: How Your Humanity Can Future-Proof Your Tech Sales Career.

.@ANielsenLDK talks #salesevolution, #professionaldevelopment, and #mixtapes with @dfishrockstar on the #B3podcast Click to Tweet

Our Sponsor for This Episode

Temperance Beer Co.

Pay Attention To:

  1. Why professionals need to make sure they are building skills that technology can’t replace.
  2. It’s important to bring a personal perspective and point-of-view to your sales conversations.
  3. Human-to-human interaction is going to be the differentiator in a commoditized world.
  4. Buyers’ needs are ever-changing and you have to manage the process from their point of view
  5. Use technology to build your skills – podcasts (like this one), moocs, Lynda, and other training channels.
  6. Why sales people have to learn how to engage and communicate like a coach.
  7. We dive into mixed tapes at the end – did you have a favorite mixed tape?

Things We Mentioned:

Geoff Colvin’s Humans are Underrated

Insights and Entertainment w/ @ANielsenLDK and @dfishrockstar on the B3 #podcast Click to Tweet

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