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Beer, Beats, & Business

Talking Social Selling & Canadian Rock w/ Steve Watt – S7Ep9

October 7, 2021 By dfish99

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https://media.blubrry.com/beerbeatsandbusiness/content.blubrry.com/beerbeatsandbusiness/B3_S7E9-Watt.mp3

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My Conversational Partner:

Steve Watt is the marketing director at Seismic who is leading their efforts across social selling and employee advocacy.

  • Find Steve on LinkedIn
  • Follow Steve on Twitter

Our Season Sponsor:

Northcutt SEO

Northcutt is an SEO agency that delivers ever-growing streams of leads and sales for enterprise, ecommerce, and cloud service brands.

In an industry saturated by hustlers and hobbyists, Northcutt approaches SEO with science, expertise, and integrity. They’re reinventing how SEO happens at scale.

Our Beer Sponsor for This Episode:

Dovetail Brewery

Pay Attention To:

  1. Social selling isn’t about transactional, easily-tracked, top-of-funnel work – it’s about relationship and reputation development.
  2. You have to create mindset, skillset, and toolset shifts to be effective with social selling – in that order.
  3. Steve’s approach is similar to the Sales Sherpa Path where you position yourself as a trusted resource and guide before buyers need you.
  4. The more you can approach social as a conversation instead of just a spamming platform, the more you’ll find success.
  5. As the B2B sales process gets more and more complex, the more value comes from having your buyers’ stakeholders aware of you.
  6. The way to do social right: work on the mindset, create a great profile, and then start engaging with your network regularly on LinkedIn.
  7. There’s a lot of great rock in Canada that doesn’t filter down, even though Canada and the US are so close.

Things We Mentioned:

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Filed Under: Podcast Episodes, Season 7 Tagged With: social selling, Steve Watt

The Art of Conversation is Back in Business

Do you love a good conversation with a smart person who is doing interesting things?

It's fun. It's invigorating. And for me, I find my best personal insights come from hearing what the other person is working on.

I write and speak extensively about professional networking, and I think that most of us forget that all of our relationships are at their core...a collection of conversations.

So join me as I chat with my favorite authors, entrepreneurs, artists, salespeople, and executives to find out what they're working on and thinking about these days.

Whether it's their favorite craft beer or the lesson they learned while starting their business, it's always interesting and always entertaining. Grab a glass and join us!

 

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