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Beer, Beats, & Business

Talking Digital Trust & Polka Drums w/ Tony Lenhart – S7Ep3

May 20, 2021 By dfish99

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https://media.blubrry.com/beerbeatsandbusiness/content.blubrry.com/beerbeatsandbusiness/B3_S7E3-Lenhart.mp3

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My Conversational Partner:

Tony has completed over 75 fractional sales leadership engagements working with owners to create an operational rhythm for their sales department. He is a partner and Sales Drummer at SEG, where their farm team model has groomed over 500 salespeople the last seven years.

  • Find Tony on LinkedIn
  • Get on the Sales Drummer list (I am)
  • Check out the Sales Empowerment Group

Our Season Sponsor:

Northcutt SEO

Northcutt is an SEO agency that delivers ever-growing streams of leads and sales for enterprise, ecommerce, and cloud service brands.

In an industry saturated by hustlers and hobbyists, Northcutt approaches SEO with science, expertise, and integrity. They’re reinventing how SEO happens at scale.

Our Beer Sponsor for This Episode:

Ten-Ninety Brewing

Pay Attention To:

  1. What has been removed when trust has to be created digitally.
  2. How does digital communication change the trust equation – what has been added and what has been removed?
  3. Points of contact matter more in a digital space – from initial contact all the way through the relationship.
  4. Pre-work is critical.  That’s why a digital footprint is so important (and why you need to maximize your LinkedIn profile).
  5. “Analog childhood, digital adulthood.” – that’s why you need a multi-channel cadence.
  6. Why reliability is important for drummers as well as salespeople.
  7. “Playing in a band is like being married to 8 people and not having make-up sex.”

Things We Mentioned:

The Trusted Advisor

Bell’s Brewery

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Filed Under: Podcast Episodes, Season 7 Tagged With: sales, Tony Lenhart

The Art of Conversation is Back in Business

Do you love a good conversation with a smart person who is doing interesting things?

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I write and speak extensively about professional networking, and I think that most of us forget that all of our relationships are at their core...a collection of conversations.

So join me as I chat with my favorite authors, entrepreneurs, artists, salespeople, and executives to find out what they're working on and thinking about these days.

Whether it's their favorite craft beer or the lesson they learned while starting their business, it's always interesting and always entertaining. Grab a glass and join us!

 

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