Beer, Beats, & Business

Talking Digital Adoption & Dark Beer w/ Robert Knop – S6Ep7

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My Conversational Partner:

Robert Knop’s mission is to help companies avoid becoming the next Sears by modernizing what companies do from a sales and marketing perspective. Think less cold calling, blast emailing and gut-based decision-making – more data-driven decision-making, more digital, mobile and social media.

.@AssistYouToday talks #socialselling, #h2hbusiness, and #darkbeer with @dfishrockstar on the #B3podcast Click to Tweet

Our Sponsor for This Episode

Urban Renewal Brewing

Pay Attention To:

  1. Rob and D. Fish discuss the importance of going beyond phone calls and email for businesses success especially in the current state of the world.
  2. Companies are pivoting to use social media channels to push business.
  3. Key: Plant the seeds now for future sustainability
  4. Are companies being authentic in their pursuit to connect with customers during the pandemic?
  5. Added value to business models when giving without expecting something in return; networking karma.
  6. We go into the time spent on customer acquisition vs. customer retention.
  7. Let’s talk about how collaborative efforts with competitors can benefit your business and expand your network!
  8. We talk a lot of be this episode and discuss the shift of sour and dark beers making their way onto the menu a lot more!
  9. Rob’s Guest Tip: Little things make a difference, especially when it comes to social media content.

Things We Mentioned:

  1. Knop says he’s a dark beer guy, Rouge Hazelnut Brown Ale is one of his favorites!
  2. New Holland Brewing, The Poet Oatmeal Stout
  3. Founders Brewing, Frangelic Mountain Brown
  4. Guinness – Antwerpen Stout & 200th Anniversary Stout
  5. Ballast Point, Mocha Porter 
  6. All American Brewery – Liberty or Death Peanut Butter Porter
  7. Stereo-Scottish Ale
  8. Lagunitas- Imperial Stout
Insights and Entertainment w/ @AssistYouToday and @dfishrockstar on the B3 #podcast Click to Tweet

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