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Beer, Beats, & Business

Talking Thought Leaders & Imagination w/ Andy Crestodina – S5Ep18

December 17, 2019 By dfish99

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https://media.blubrry.com/beerbeatsandbusiness/content.blubrry.com/beerbeatsandbusiness/B3_S5E18-Crestodina.mp3

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My Conversational Partner:

Andy Crestodina is a co-founder and the Strategic Director of Orbit Media.  He is a top-rated speaker at national conferences, a writer for the biggest blogs and the host of a tiny podcast.  Andy has written hundreds of articles on content strategy, search engine optimization, social media and Analytics – and the book Content Chemistry.

  • Find Andy on LinkedIn
  • Connect with Andy on Twitter
  • Check out Orbit Media
  • Get Your Copy of Content Chemistry
.@crestodina talks #thoughtleadership, #storytelling, and #darkbeer with @dfishrockstar on the #B3podcast Click to Tweet

Our Sponsor for This Episode

Old Irving Brewing

Pay Attention To:

  1. Why is thought leadership over-hyped (or why has the definition gotten watered-down)?
  2. The difference between thought leadership and content marketing.
  3. Andy likes my definition of thought leadership!  Yeah!
  4. Novelty is not wisdom.
  5. Can you outsource thought leadership or do it by committee?
  6. Andy’s opinions on storytelling.
  7. Don’t get me started on the Oxford Comma!
  8. It’s important to connect “thought leadership” and any content strategies to a clear goal.

Things We Mentioned:

Malcolm Gladwell’s Blink, Tipping Point, and Outliers

Sonja Simone’s article on thought leadership

Rob Biesenbach’s take on storytelling

Apex Predator

Deschutes Black Butte Porter

Insights and Entertainment w/ @crestodina and @dfishrockstar on the B3 #podcast Click to Tweet

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Filed Under: Podcast Episodes, Season 5 Tagged With: Andy Crestodina, thought leadership

The Art of Conversation is Back in Business

Do you love a good conversation with a smart person who is doing interesting things?

It's fun. It's invigorating. And for me, I find my best personal insights come from hearing what the other person is working on.

I write and speak extensively about professional networking, and I think that most of us forget that all of our relationships are at their core...a collection of conversations.

So join me as I chat with my favorite authors, entrepreneurs, artists, salespeople, and executives to find out what they're working on and thinking about these days.

Whether it's their favorite craft beer or the lesson they learned while starting their business, it's always interesting and always entertaining. Grab a glass and join us!

 

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