My Conversational Partner:
Stephanie Baiocchi is the director of Membership and Events at Impact and a leader of the Chicago Hubspot User Group. She leads the Impact Plus Community and plans the Digital Sales and Marketing World Event (which has gone virtual in the pandemic).
Our Season Sponsor:
Northcutt is an SEO agency that delivers ever-growing streams of leads and sales for enterprise, ecommerce, and cloud service brands.
In an industry saturated by hustlers and hobbyists, Northcutt approaches SEO with science, expertise, and integrity. They’re reinventing how SEO happens at scale.
Our Beer Sponsor for This Episode:
Pay Attention To:
- What will events look like in the next few years?
- Why you can’t just put a camera in the back of the room and think you have an online event.
- People go to live events for content and connection – the key is to think about the offline and online path to those separately.
- There’s a way to record a live event, edit it, and package it for an online audience that gives the live and virtual audiences the same content with a different experience.
- There’s a real opportunity to have smaller, local events that are impactful and create connections.
- Whether virtual or offline, one of the keys to events is to treat them like “events”. Make them important.
- It’s pretty clear that a season at Ravinia Park will have just about every music experience you could want!
Things We Mentioned: