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Beer, Beats, & Business

Talking Transparency Selling & Red Solo Cups w/ Todd Caponi – S6Ep19

October 1, 2020 By dfish99

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https://media.blubrry.com/beerbeatsandbusiness/content.blubrry.com/beerbeatsandbusiness/B3_S6E19-Caponi.mp3

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My Conversational Partner:

Todd Caponi is the author of the 3x best-book-award-winning and international best-seller, The Transparency Sale.  He’s also the Managing Director of Chicago’s VentureSCALE and a speaker & workshop leader as Principal of Sales Melon LLC. He is also a multi-time C-Level sales leader, a behavioral science nerd and has guided two companies to successful exits.

  • Find Todd on LinkedIn
  • Check out The Transparency Sale website
  • Connect with Todd on Twitter

Our Sponsor for This Episode:

Pilot Project Brewing

Pay Attention To:

  1. The difference between transparency and authenticity.
  2. Why 4.2/5 is the ideal review for a product.
  3. The psychology of “expectations” and how that influences our decision-making process.
  4. Todd’s wariness around “accepted” sales wisdom and why you should explore what is driving the stats you hear all of the time.
  5. Why remote selling is hard, but remote buying is harder. And how to remove friction from the process that your customers need to create a consensus.
  6. Why Todd loves a light beer in a red Solo cup.
  7. There’s an Old Fashioned in Minneapolis that you need to stay away from – but you’ll have to ask Todd where it is.

Things We Mentioned:

I guess we got stuck in our sales nerdery and didn’t mention much else.

But you can buy your own red Solo cups if you’d like.

Help the Show:

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Filed Under: Podcast Episodes, Season 6

The Art of Conversation is Back in Business

Do you love a good conversation with a smart person who is doing interesting things?

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I write and speak extensively about professional networking, and I think that most of us forget that all of our relationships are at their core...a collection of conversations.

So join me as I chat with my favorite authors, entrepreneurs, artists, salespeople, and executives to find out what they're working on and thinking about these days.

Whether it's their favorite craft beer or the lesson they learned while starting their business, it's always interesting and always entertaining. Grab a glass and join us!

 

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