Beer, Beats, & Business

Talking Alignment & Kizomba w/ Isabelle Papoulias- S6Ep10

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My Conversational Partner:

Isabelle Papoulias is the CMO of Mediafly, a sales enablement platform and advisory provider. Isabelle comes from 20+ years of global account management experience for Fortune 500 brands. She joined Mediafly in a sales capacity before transitioning to building the marketing for the company.

.Isabelle Papoulias talks #salesmarketingalignment, #customerengagement, and #kizomba with @dfishrockstar on the #B3podcast Click to Tweet

Our Sponsor for This Episode

Urban Renewal Brewery

Pay Attention To:

  1. We kick off the show asking what the sales/marketing alignment is post Corona Virus?
  2. Having sales leaders and marketing leaders that want to align is the most important according to Isabelle.
  3. Common goals and business strategy are major components of alignment.
  4. Customer success, sales and marketing must be on the same page.
  5. We discuss finding out who our target market is by tapping into our customer success team directly, rather than going straight to marketing.
  6. We talk authentic empathy and the importance of human side of business is becoming more and more important.
  7. How can you be smarter and effective with business initiatives? Use this time for more self-awareness.
  8. KEY: Focus on how your little slice of business impacts the whole of the business.
  9. D. Fish and Isabelle get into the bass of Afro beats!
  10. Guest Tip: Be empathetic to yourself.

Things We Mentioned:

Isabelle reminisces on her days on the beach in Greece sipping a refreshing Heineken

Insights and Entertainment w/ Isabelle Papoulias and @dfishrockstar on the B3 #podcast Click to Tweet

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