Talking Conversion Copy-Writing & Homebrewing Disasters w/ Joel Klettke – S5Ep24

January 30, 2020 By dfish99

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My Conversational Partner:

Joel Klettke is a sought-after conversion copywriter for and the Founder of Case Study Buddy. He helps the best B2B and SaaS companies in the world turn more leads into happy customers, and more happy customers into success stories that sell.

.@JoelKlettke talks #conversion, #copy-writing, and #homebrew with @dfishrockstar on the #B3podcast Click to Tweet

Our Sponsor for This Episode

Begyle Brewing

Pay Attention To:

What’s going on with the struggle between creativity and data in marketing.
“Copy-writing is sales in print.”
Really good copy is about conversations and research before you ever start writing.
“Constraints breed creativity.”
The connection between conversion copy-writing and behavioral psychology.
Distilling everything you know into what the reader actually needs to read.
What happens when you add mint extract to a homebrew.

Things We Mentioned:

Begyle’s Imperial Pajamas Beer Advocate Listing

Next Level Brewing in Alberta

One of the haiku from five seven five (my haiku book)

Made to Stick

Insights and Entertainment w/ @JoelKlettke and @dfishrockstar on the B3 #podcast Click to Tweet

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Do you love a good conversation with a smart person who is doing interesting things?

It's fun. It's invigorating. And for me, I find my best personal insights come from hearing what the other person is working on.

I write and speak extensively about professional networking, and I think that most of us forget that all of our relationships are at their core...a collection of conversations.

So join me as I chat with my favorite authors, entrepreneurs, artists, salespeople, and executives to find out what they're working on and thinking about these days.

Whether it's their favorite craft beer or the lesson they learned while starting their business, it's always interesting and always entertaining. Grab a glass and join us!