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My Conversational Partner:
Cesar Maron is the founder and head brewer at Sketchbook Brewing, a community-supported nano-brewery in Evanston, Illinois. He and the whole team make amazing beer and have created a great space for beer-lovers in Evanston. In fact, I’m writing these notes at their tap room on Chicago Ave.
.@Sketchbookbrew talks #community, #craftbrew, and #evanston beer with @dfishrockstar on the #B3podcast
Beer of the Show:
Lapwing Scottish Ale from our friends over at Sketchbook Brewing
Pay Attention To:
- What it’s like to have a community-oriented business
- The story of going from a homebrewing gig to winning the world series of craft brewing competitions.
- The power of moving forward even though you are afraid (the trick – put in the work).
- What should you consider before before you go from passion project to business owner.
- Do you like to clean the bathroom? You might be a good brewer (the power of apprenticeship).
- How to start appreciating beer.
Things We Mentioned:
When Cesar won an award from Sam Adam’s…
The Sketchbook Kickstarter page (that went all the way in 4 days)
“Context and memory play powerful roles in all the truly great meals in one’s life.” – Anthony Bourdain
What Cesar might have in his refrigerator these days:
Education and Entertainment w/ @sketchbookbrew and @dfishrockstar on the B3 #podcast
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