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Talking PR & Cycling - S2Ep11 - Beer, Beats, & Business

Beer, Beats, & Business

Talking PR & Cycling – S2Ep11

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2-12-gini-dietrichMy Conversational Partner:

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

.@ginidietrich talks #publicrelations, #spin, and #cycling with @dfishrockstar on the #B3podcast Click to Share

Pay Attention To:

  1. Why ethical PR is something we need to talk to about
  2. Perception vs. Reality in the world of PR
  3. How technology has forced transparency in communication
  4. The lack of critical thinking that is killing our information intake
  5. Being healthy with your skepticism
  6. Gini’s journey to cycling glory

Things We Mentioned:

Media Relations is a Tactic, Not a Strategy

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harry

 

Education and Entertainment w/ @ginidietrich and @dfishrockstar on the B3 #podcast Click to Share

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