My Conversational Partner:
Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.
- Read the Latest at Spin Sucks
- Check out the Spin Sucks Book
- Connect with Gini on LinkedIn
- Check out Gini on Twitter
Pay Attention To:
- Why ethical PR is something we need to talk to about
- Perception vs. Reality in the world of PR
- How technology has forced transparency in communication
- The lack of critical thinking that is killing our information intake
- Being healthy with your skepticism
- Gini’s journey to cycling glory
Things We Mentioned:
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